B|Y stands for Be Young. Be Bric’s. The letter B, like the claim and some stylistic details of the Brand Identity, clarifies and consolidates the link between the two brands, which embrace a wider audience. B|Y is a young brand, a perfect travel companion for younger people in their 20s to 40s: the first aim Erasmus experience, exploratory journeys in search of inspiration and adventure; the latter seek a successful career, but at the same time are aware of the value of time and space that they want to explore in search of experience. Both categories believe in creating connections, travelling (online and in-person), having minimal & essential tastes, and caring about design and functionality.
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