An understated style. Defined by an unconventional sense of sophistication. With taste that is rarified, yet a touch audacious. Timeless and elegant…but always infused with a charming dash of wit and whimsy. It is exactly these distinctly British qualities that are the heritage, and heart, of Jo Malone London. Since its inception in 1994 - when their founder created a handful of scents revolutionary in their discerning simplicity - Jo Malone London has become a name internationally synonymous with all that is most coveted in British style.